On November 23, 2015, the Press Association of Jamaica organized a panel discussion in Kingston during National Journalism Week. The theme was: “Modern Media: Competition and Customer Choices.” Speakers included Cordel Green of the Broadcasting Commission of Jamaica (an engaging and outspoken man); Kenisha Malcolm-Howard, Homepage Editor at the Washington Post; Oliver McIntosh (Digicel Sportsmax); Garry Sinclair (FLOW); and Gary Allen (RJR Group). It was a well-attended, lively event, with much jousting and a little “shade being thrown” here and there among the representatives of competing media entities.
Media analyst and Executive Chairperson of Phase 3 Productions Dr. Marcia Forbes presented at this event, observing, “Consumers and the market are the final arbiters” of the RJR/Gleaner merger, which shareholders overwhelmingly approved on December 30. They will decide whether it works or not, in the long run (or possibly shorter term). Dr. Forbes, always forward-thinking, added: “The new business model is mass collaboration…’Shareology’.” But a word of caution: As the article below notes, the 2000 marriage of AOL and Time Warner failed catastrophically – not made in heaven, as it turned out. And there are other less spectacular examples, around the world. The keys to success in this very much smaller Jamaican deal may lie in proper communication and feedback between the merged entity and its customers/consumers (not something Jamaican media houses have traditionally been very good at); technological innovation (and it’s moving very fast) – including much more sharing and user-generated content; and several other factors, tangible and less tangible. Will the merger succeed? Only time will tell.
Here’s Dr. Marcia Forbes’ take on it all. You can read this online at http://caribjournal.com/2016/01/04/countdown-to-the-vote-for-a-caribbean-media-mega-merger/
Written December 31, 2015
Set-Up for a Showdown
The excited anticipation of the vote-count felt somewhat like national general elections in Jamaica. Would media entities RJR/Gleaner win out in their thrust to merge by securing the 75% shareholder support needed? Or, would the naysayers, primarily in the public form of the “Mayberry Investment Men” and Andrew Azar, win the day? Azar had gone as far as to run full page newspaper advertisements in which he voiced strong opposition to the proposed merger. He described the approach to it as “dictatorialism” and advised fellow shareholders to “Vote No”.
With separate but simultaneous meetings for each entity’s shareholders on the day before New Year’s Eve, it also felt a bit like the countdown to midnight when a new year is ushered in, when resolutions are made and new beginnings anticipated. Not being a shareholder (or a proxy for anyone) meant I was excluded from the December 30th meetings.
Jamaica was on the verge of something big and historic, so clearly I wanted to keep abreast. It’s not every day that a 180 year old newspaper joins forces, in an unusual hybrid merger-acquisition format, with a 65 year old electronic media entity. The shareholders ‘Yes’ vote was an important step toward this proposed merger. Eager for the latest updates, I turned to Twitter.
Fireworks – Before Christmas Eve
Fireworks were expected at RJR’s Extraordinary General Meeting (EGM). Andrew Azar, businessman, and Chris Berry of Mayberry Investments had made their intentions clear. They would vote ‘NO’. From the EGM someone tweeted a picture of Azar at the microphone expounding the reasons for his opposition. With holdings valued at 2.4% of RJR shares, Azar has some clout.
A bit later in the meeting, RJR’s Head of News @Miltonnewsja, tweeted, “Gary Peart MD Mayberry: The information that we rec’d puts us in a position where we will not vote against the deal. #RJRGleaner”. It seemed the ‘Mayberry fire’ had been quelled. We later learnt from news reports that rather than support the merger, Mayberry, listed among RJR’s top shareholders, actually abstained.
Time Lapse – Votes Counted & Recounted
Over at the Gleaner’s AGM @Jahmekyagyal, a shareholder, but importantly an avid tweeter and journalist, kept us informed. “BreakingNews Oliver Clarke now announcing that KPMG says another hour to wait on results #GleanerAGM”, and later, “Breaking News 285 votes cast. Way over 84% voted to allow #RJRGleaner Merger #GleanerAGM”.
RJR’s vote-counting took much longer than the Gleaner’s. The RJR News Room Head reminded us that, “RJR has 10,066 shareholders” and that, “Counters say it will take them at least 2hrs…”. Later we leant from him that although votes had been counted; they were “being cross checked”. And then the victory count, “249 shareholders voted with 219m shares approved the resolution.” We also learn that “8 shareholders representing 69k shares were invalid”. RJR rejoiced at its 88% shareholder support in favour of the merger.
Messy Work Ahead
Next steps toward making the merger a reality include legal work to change the articles of association for the two companies. Shareholders are required to vote on these come January 7th. But that’s the easy part. The tough and likely messy job, assuming that everything passes legal muster, is the blending of two cultures and the inevitable shakeout of staff.
A certain type of sensitivity and emotional intelligence are essential in order to successfully transition these two market leaders into a strong, profitable single media entity that is able to weather challenges from telecos with deep pockets. If one strips Azar’s full page ad down to its essence, it becomes clear that he has great issues with the management style at RJR and how things are done. His concerns should not be ignored. In going forward greater inclusiveness and open, frank discussions are needed.
Learn from AOLTimeWarner
The America Online (AOL) TimeWarner media merger announced on January 10, 2000 and valued at US$350 Billion, the largest in America for those times, is a case study in merger failure. The New York Times noted that, “To call the transaction the worst in history, as it is now taught in business schools, does not begin to tell the story of how some of the brightest minds in technology and media collaborated to produce a deal now regarded by many as a colossal mistake.”
Many of us want to see the RJR/Gleaner merger succeed. Appointing two millennials, one female and one male, to the new Board would not only send the right signal but likely redound to the new entity’s financial benefit. After all, it is via the Internet, whether though Gleaner’s website or TVJ’s Over the Top (OTT) content, that new and financially rewarding growth is expected. Millennials are more likely to bring fresh thinking as well as to understand how to navigate and profit from the Internet than the existing Directors.