I have always enjoyed the Broadcasting Commission’s ads. The Broadcasting Commission of Jamaica is the regulatory body with responsibility for radio, television and cable services in Jamaica. In their ads (online and television) serious messages about the way we use media are very much out there – but always with a delightful twist of humour. They always work for me. So congratulations to Cordel Green and his team on winning two International Muse Creative Awards!
Broadcasting Commission wins Global Awards
April 5, 2018
The Broadcasting Commission of Jamaica has received TWO Gold Muse awards in the International Muse Creative Awards Competition for 2018. The BCJ advertisements that received awards were the very popular “Pinchy Dead” video, which warns against fake news, and the BCJ’s most recent release – “Ordinary People”, which warns parents to be more aware of what their children are viewing online. This year’s Muse winners also included Porsche, and ‘Summer Set Free’, which featured Usain Bolt.
“Pinchy Dead”, which features popular local vlogger and recording artiste Bella Blair, was created for online and has also been adapted for local FTA TV. The communication is one of the first in the world to address the problem of fake news, and encourages online users to be more careful when consuming and sharing content online. The video has received rave reviews from critics, newscasts and the wider public. It was viewed on social media over 2 million times and shared over 8,000 times within the first month of release.
The BCJ’s “Ordinary People” is designed to remind parents that young people are now accessing content across multiple devices. It is a wake-up call for greater parental responsibility and parental guidance.
Professor Anthony Clayton, the Chairman of the BCJ, said that fake news was now a global problem, and that over thirty countries had now reported attempts to manipulate their election outcomes with fake news. He added that media regulators around the world were now looking to the BCJ, which had taken a leading role in fighting these abuses.
Cordel Green, Executive Director of the BCJ, said “These international awards recognise the Commission’s ability to respond creatively to modern day digital literacy issues in a manner that has global appeal.”
“We recognize the breakthrough achievement of designers, marketers, artists, writers, photographers, videographers, and digital experts who set the trends of the global creative industry,” said Kenjo Ong, President for the International Awards Associates (IAA) which administers the Muse Awards.
The Muse Creative Awards is an international competition for creative professionals who inspire through concept, writing or design, whether through traditional or electronic media.
The Jury Panel includes 46 renowned, experienced Judges from 20 countries worldwide. The Judges hail from leading companies in the creative and digital industry from all corners of the globe, and include professionals from such power brands as Guinness World Records, Leo Burnett, Grayling, DMG, McCann Worldgroup, and Hewlett Packard Enterprise, etc.
Entries submitted by agencies for companies and brands such as Porsche, National Geographic, Marvel, FOX Networks Group Spain, Siemens, Longines, MINI, MasterCard, Part IV, New Balance, and Nationale Postcode Loterij, are among some of the winners from this year’s award.
The 2018 Muse competition included entries from 37 countries: Argentina, Australia, Belgium, Brazil, Canada, China, Croatia, Denmark, France, Germany, Guatemala, Hong Kong, Hungary, Iceland, India, Iran, Ireland, Italy, Jamaica, Kenya, Malaysia, Mexico, Netherland, New Zealand, Poland, Portugal, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, Turkey, Ukraine, United Arab Emirates, United Kingdom, and United States.
Entries in 325 categories were rated according to rigorous standards. During blind judging, panelists evaluated the most innovative and creative concepts, the most effective campaigns, and the most inspired messaging. Winners were selected in a wide range of categories, from broadcast, print, social media and emerging platforms.
The winning creative pieces from the Commission may be viewed via the following links:
https://museaward.com/winners/5/518/1531– Pinchy Dead
https://museaward.com/winners/5/490/1449 – Ordinary People
The Usain Bolt video may be viewed at https://museaward.com/winners/5/490/1449
For more information on the awards visit www.museaward.com
For further information, please contact Don Dobson, Information Officer at ddobson@broadcom.org5th Floor,
Victoria Mutual Building
53 Knutsford Boulevard, Kingston 5
Jamaica WI
Telephone: 876-920-9537-9
929-1998, 618-0876-8
Toll Free: 1-888-99- CABLE (22253)
Facsimile: 876-929-1997
Email: info@broadcom.org
Find the Broadcasting Commission on Facebook
On Twitter
On YouTube
On Instagram
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For further information, please contact Don Dobson, Information Officer at ddobson@broadcom.org
Petchary's Blog 
Is it me or is it hard to pinpoint any regulatory ACTIONS taken by the BCJ?
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I know it spends a lot of time investigating and following up on complaints from members of the public regarding broadcasting standards, etc – including things like advertisements by Indian psychics, etc! It does a lot of public education, which is what this is about and which I think is worthwhile and necessary. It issues licenses, guidelines, regulations etc. Cordel Green has been testifying to Parliament re: the Data Protection Act and would like to see it extended beyond JA boundaries (not sure how that’s possible) e.g. covering Facebook, etc. Cordel also sits on a UNESCO Information Council, among other things. What else would you like to see them do?
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Our jurisdiction does not extend, by law, beyond traditional media. We have recommended a redefinition of ‘broadcasting’ which is more fit for the times. In the interim, we have expanded our media/digital literacy initiatives and focused on intellectual leadership on the issues, locally and globally. In terms of the usual issues pertaining to traditional media you will find extensive information in the Annual Reports and Quarterly Complaints Reports on our website http://www.broadcom.org. Thanks for the query and thank you.Emma for your blog and response.
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No problem, Cordel! Thank you so much for your helpful explanation. Yes, some redefining is certainly needed! I appreciate your comments and we will take a look at your reports. All the best!
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