Jamaica Environment Trust (JET) is a small, hard-working, dedicated team. They don’t spend all their time talking about environmental issues on the radio and television, although advocacy is an important part of their work. They actually work long hours on projects that contribute to the national good and educate the Jamaican people, including our youngest citizens, on the environment. And JET needs your support! Why not consider becoming a member for 2020?
P.S. “Big ups” once again to the Tourism Enhancement Fund, which has consistently supported the Nuh Dutty Up Jamaica programme over the years!
Nuh Dutty Up Jamaica Looks Forward To a Plastic-Free 2020
The Jamaica Environment Trust (JET) is celebrating another successful year of Nuh Dutty Up Jamaica activities and is looking forward to ramping up the campaign in 2020. In the new year Nuh Dutty Up Jamaica will continue its focus on educating Jamaicans about reducing the use of single-use plastic, as Jamaica’s plastic ban expands to include all Styrofoam food and beverage containers on January 1, 2020.
“First up on our 2020 Nuh Dutty Up Jamaicaline-up will be a Nuh Dutty Up Jamaica Road Trip in late January to promote the Styrofoam ban and highlight alternatives to all the single-use plastic items which are banned in Jamaica – bags, straws, Styrofoam,” said Lauren Creary, Project Coordinator at JET. 2020 will also see an expansion of the Nuh Dutty Up JamaicaCleanup Network to facilitate thirty community cleanups throughout the year. “The cleanup network is scheduled to be launched in February in time for Valentine’s Day and our theme will be Love Where Yu Live,” said Creary.
Nuh Dutty Up Jamaicaachieved impressive results in an external evaluationof the campaign which was conducted in August 2019. Since its launch in 2015 Nuh Dutty Up Jamaicahas attained universal campaign awareness – 99% of those surveyed know the campaign and understand its messaging. Campaign activities for Nuh Dutty Up Jamaica in 2019 included the Nuh Dutty Up Di Road 2019 Carnival campaign and the Nuh Dutty Up Jamaica Road Trip. Twenty community cleanups were also facilitated through the 2019 Nuh Dutty Up Jamaica Cleanup Network and the campaign ended the year on a high note with its Nuh Dutty Up Jamaica: 12 Days of Christmas campaign.
“Recently we’ve shifted Nuh Dutty Up Jamaica’s focus to transforming Jamaican’s awareness of our solid waste crisis into action, by promoting alternative ways to manage garbage like composting and other ways to reduce waste,” said Creary. “We use occasions like Christmas, Carnival and our Road Trips to highlight these strategies, and given the results of our 2019 evaluation, we are confident the Nuh Dutty Up Jamaica message is reaching Jamaicans.”
In 2020 JET will continue to leverage Nuh Dutty Up Jamaica’s popularity to educate Jamaicans about good solid waste management – reducing, reusing, recycling, composting and properly containerizing garbage.
Nuh Dutty Up Jamaica is a public education campaign which encourages Jamaicans to take personal responsibility for the garbage they produce by practicing good solid waste management habits. The campaign has been led by JET and funded by the Tourism Enhancement Fund (TEF) since 2015.