The weather’s getting warmer and the Easter holiday is nearly upon us, which means it’s Carnival time in Jamaica. The Jamaica Environment Trust has launched a great campaign to raise awareness among revelers who are not TOO distracted by the partying to think about the environment. Big ups to Wisynco Eco and the Tourism Enhancement Fund for their support!
Here are the details below:
April 10, 2019
Nuh Dutty Up Di Road! – JET Reminds Carnival Revelers
The Jamaica Environment Trust (JET) is excited to announce the expansion of its Nuh Dutty Up Jamaica (NDUJ) carnival campaign – Nuh Dutty Up Di Road! – in 2019. Nuh Dutty Up Di Road reminds revelers to take responsibility for their garbage during the carnival season. Bacchanal Jamaica, Xaymaca International, and Xodus Carnival – have all joined the Nuh Dutty Up Jamaica movement to help spread the Nuh Dutty Up Di Road message in 2019. All three carnival bands are featured in JET’s new Nuh Dutty Up Di Road public service announcement (PSA) which premiered on social media on Tuesday, April 9.
“Carnival is one of the events on Jamaica’s calendar that can generate a lot of garbage,” said Lauren Creary, JET Project Coordinator. “Nuh Dutty Up Di Road highlights simple things revelers can do to reduce their garbage at fetes and on carnival day. It’s amazing to see all the Jamaican bands come together to raise awareness of good solid waste management practices during carnival,” she continued.
Nuh Dutty Up Di Road reminds carnival revelers to:
– CARRY YUH CUP – take a reusable cup to carnival fetes and the road march
– SKIP THE STRAW – single-use plastic straws are banned in Jamaica; take a reusable straw to carnival fetes and the road march or skip the straw altogether
– BAG IT AN’ BIN IT – don’t litter; ensure your garbage is properly disposed of in a garbage bag and bin.
Nuh Dutty Up Jamaica teams will be present at several fetes and carnival costume distribution centers in the weeks leading up to carnival, giving away reusable cups and tumblers, reusable bags and reusable straws to partygoers and revelers. Through Nuh Dutty Up Jamaica, JET has also distributed 8,000 biodegradable lunch boxes, donated by VS Pack Solutions, to the carnival bands for use at their lunch stops on carnival day.
Through Nuh Dutty Up Jamaica, JET will also be partnering with Carnicycle to promote carnival costume recycling by Jamaican revelers in 2019. Carnicycle collects and recycles used costumes following carnival activities in the Caribbean and will be doing collections for the first time in Jamaica this year. “Carnicycle is excited to partner with Nuh Dutty Up Jamaica for their Nuh Dutty Up Di Road campaign,” said Danii Mcletchie, Carnicycle Co-Founder. “We’re here to show revelers that there are super simple ways to have fun, fete and care for the environment,” she continued.
A calendar of events where Nuh Dutty Up Jamaica and Carnicycle will be on hand with giveaways and information on carnival costume recycling will be posted on both group’s social media pages and on the Nuh Dutty Up Jamaica website (www.nuhduttyupjamaica.org) in the coming week. Nuh Dutty Up Di Road is an initiative under the Nuh Dutty Up Jamaica public education campaign being delivered by JET with the support of the Tourism Enhancement Fund and Wisynco.
Lauren Creary (876- 368-4452)/ Suzanne Stanley (876-470-7580)