JET Launches International Coastal Cleanup Day, September 15 2018…with a Beach Cleanup

See you on International Coastal Cleanup Day, September 15! Here’s a press release from Jamaica Environment Trust.

Volunteers at the ICC Jamaica 2018 Launch and beach cleanup record data on the garbage they removed from the Palisadoes coastline. (Photo: JET)

July 31, 2018

On Monday, July 30, the Jamaica Environment Trust (JET) kicked off its 2018 International Coastal Cleanup (ICC) Day activities with a beach cleanup on the Palisadoes Strip in Kingston. In a little over one hour (7:15am – 8:30am), 25 JET volunteers cleaned up 19 bags of garbage weighing over 280 pounds from the coastline along the stone revetment on the Palisadoes Main Road.

The Monday morning cleanup was followed by a short ICC 2018 launch ceremony, attended by forty- two guests including beach cleanup volunteers, JET members, ICC partners, and sponsors. Speaking at the launch ceremony, JET CEO, Suzanne Stanley congratulated the beach cleanup volunteers for their hard work that morning but pointed out that the garbage they had collected was only a tiny fraction of what is removed from Jamaica’s beaches each year. Data collection efforts across the island on ICC day last year revealed that 9,675 volunteers at 147 sites collected garbage weighing over 160,000 pounds.

“International Coastal Cleanup day is an opportunity for Jamaicans to confront our garbage crisis head-on,” said Stanley, “It is also an opportunity to raise awareness about issues related to solid waste management and garbage in our oceans, and a reminder for us to Nuh Dutty Up Jamaica.”

Speaking at the ICC launch, Mrs. Michelle Clayton-Brown, Senior Project Administrative Officer at Tourism Enhancement Fund (TEF), congratulated JET on their 11th staging of the event as national coordinators. Mrs. Clayton-Brown noted, “TEF is happy to see the event grow every year, but we look forward to the day when volunteers will come to ICC and there won’t be any garbage for them to clean up.” She continued “As Jamaicans, we all need to take personal responsibility for the garbage we generate and keep Jamaica clean not just for visitors, but for each other.”

Ms. Shelly-Ann Dunkley, Environment Communication Officer at Wisynco, represented Recycling Partners of Jamaica at the launch. Ms. Dunkley also congratulated JET on what will be their 25th cleanup of the Palisadoes Strip to mark ICC this September. Ms. Dunkley revealed that RPJ is on the verge of securing approval from the Jamaican government for an industry-led approach aimed at significantly increasing investment in recycling on the national level. She encouraged those present to take lessons learned on ICC day a step further and begin recycling their plastic waste.

JET CEO, Suzanne Stanley (left) and a beach cleanup volunteer take a bag of garbage off the beach. (Photo: JET)

Started by the Ocean Conservancy in the USA in 1985, ICC is the largest one-day volunteer event in the world. During ICC, millions of volunteers in more than 100 countries clean up beaches and waterways to raise awareness about marine pollution. In 2017 Jamaica ranked as the 12th largest ICC event in the world and the largest ICC turnout in the English-speaking Caribbean. TEF has been sponsoring ICC Jamaica since JET became national coordinators in 2008. In 2018, TEF and RPJ are also joined by Jamaica Energy Partners and DFL Importers as sponsors of ICC activities in Jamaica.

As the National Coordinator, JET will work with local site coordinators to execute cleanups across Jamaica on Saturday, September 15. In line with this, JET also used the Monday morning cleanup and 2018 ICC launch event as an opportunity to capture footage for a site coordinator training video they are producing in preparation for the 2018 ICC Jamaica programme.

Contact: Suzanne Stanley, CEO JET (876) 470-7580 or Tamoy Singh Clarke, Programme Director JET (876) 469-1311

Media personality Emprezz Golding lends a hand at the ICC Jamaica 2018 Launch and beach cleanup on Monday, July 30. Emprezz is the host of JET’s new ICC site coordinator training video. (Photo: JET)

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