“Nuh Dutty Up Jamaica!” MoBay style.
The Jamaica Environment Trust took its anti-litter campaign westwards recently, with a renewed thrust on responsible solid waste management and disposal. Now, Montego Bay, sometimes called the “Tourism Mecca,” is a very dirty city. On recent trips there recently, I have been disturbed by the garbage-clogged gullies, the filthy state of downtown. The trash-filled area around the market is quite disgraceful and a threat to public health.
No different from other Jamaican towns, you might say – and this is true. But how did MoBay reach this state? This campaign is well overdue and I hope the residents pull themselves together and start exercising some civic pride. Here is JET’s press release – and do watch the “MoBay remix” of that catchy little tune – you know the one! It’s lovely.
July 25, 2017
JET LAUNCHES NUH DUTTY UP MOBAY AND INTERNATIONAL COASTAL CLEANUP 2017
The Montego Bay Convention Centre came alive last Thursday when the Jamaica Environment Trust launched International Coastal Cleanup 2017 (ICC) and a new campaign aimed at changing the way Montegonians handle their waste called Nuh Dutty Up Mobay.
Delivering an engaging presentation to an audience ranging from corporate partners to community leaders, the Jetters, led by CEO Diana McCaulay, emphasized the need for a change in the way we dispose of garbage, with individuals taking greater responsibility for the garbage they generate.
“No Jamaican can be proud of how dirty our island has become – Jamaica is dutty!” said McCaulay who went on to underscore the negative impact garbage has on the environment. Both the new campaign as well as ICC aim to improve the solid waste issue the island faces by changing attitudes.
The Jetters unveiled the Nuh Dutty Up Mobay campaign which is a direct response to activities that have been carried out in Montego Bay under the Nuh Dutty up Jamaica campaign that has been ongoing since 2014. This spin off campaign will feature expanded outdoor advertising with multiple new lollipop signs being erected in the second city as well as a billboard at Greenwood. Additionally, JET has partnered with the Montego Bay Chamber of Commerce and will be distributing several bins across the city in a bid to alleviate the current shortage, which contributes to the issue of proper waste disposal. The highlight of the evening was a premiere of the remix of the popular Nuh Dutty Up Jamaica jingle performed by DJ Bambino and Bella Blair.
(Photo: JET)
Mayor of Montego Bay, His Worship Councilor Homer Davis, welcomed the initiative, but warned that complementing the bins must be an attitudinal change. He emphasized that unless people start disposing of garbage properly, beach clean ups and campaigns such as Nuh Dutty Up Jamaica will continue forever.
Having recorded a record breaking volunteer turnout for ICC in 2016 which ranked Jamaica’s clean up 11th in the world, JET aims to attract over 10,000 volunteers to ICC this year, in the hope that this will place the island among the top ten participating countries in the world.
Jamaican sprinter Elaine Thompson was revealed as a new Nuh Dutty Up Jamaica ambassador. Thompson will be the guest patron for ICC this year. “Elaine is a great asset to Nuh Dutty Up Jamaica and we are pleased to bring her on board to represent the campaign at International Coastal Cleanup Day 2017,” said JET’s Deputy CEO, Suzanne Stanley.
Speaking on behalf of Tourism Enhancement Fund (TEF), longstanding sponsor of both ICC and Nuh Dutty Up Jamaica, Nalford Hyde, Acting Director of Projects stated that TEF is committed to the environment and would continue to support initiatives that protect it, especially in the city of Montego Bay.
Shelly-Ann Dunkley, Environment Communication Officer at WISYNCO said that the environment plays a vital role in the organization’s mandate and emphasized their commitment to the partnership with JET. In addition to TEF, the Yello Media Group and Jamaica Biscuit Company were welcomed as corporate sponsors for ICC 2017.
| Contact: Suzanne Stanley /Denise Reid
Jamaica Environment Trust 123 Constant Spring Road, Unit 5, Kingston |
Tel: (876) 960-3693/ 470-7580
Fax: (876) 926-0212 E-mail: sstanley.jet@gmail.com Website: www.nuhduttyupjamaica.org |
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