Tomorrow – Saturday, March 29, 2014 – lights will go out across the globe from 8:30 to 9:30 p.m., local time. It’s just over 17 hours away in New Zealand.
Earth Hour is about much more than “lights out.” It is a global movement that aims to create an inter-connected global community that will create opportunities to create a sustainable world (and face the challenges, too!) This year Spiderman has just zoomed in as Special Ambassador for Earth Hour.
How did Earth Hour get started? It started with one city – the beautiful city of Sydney. Then Communications Director with World Wildlife Fund (WWF) Australia Andy Ridley convened a think tank in 2004 to discuss one simple action that would turn the spotlight on climate change. On March 31, 2007, over two million households and 2,000 businesses in Sydney turned their lights out for the inaugural Earth Hour. Since then, Earth Hour has steadily gathered momentum. It has garnered the backing of tens of thousands of businesses, including Google, Blackberry, HSBC, IKEA, Nickelodeon, PwC and many other multinationals. Earth Hour has also attracted support from governments at all levels and high profile global ambassadors including UN Secretary-General Ban Ki-Moon and Archbishop Desmond Tutu. If you look at the Earth Hour website you will see how many countries are involved this year (roughly 150!). Earth Hour Global is now headquartered in Singapore. The movement also serves as a platform for a number of climate change-related projects globally, some of them crowd-funded.
Several Caribbean countries are getting involved in Earth Hour. And the plan is to make this a regional, coordinated effort in coming years. Under the theme “Earth Hour Blue,” Caribbean people, organizations and businesses across the region will be raising awareness of our changing climate. We are small islands, but we can do something to keep the balance. The focus will be on living sustainably, acting responsibly and eating locally.
In Jamaica there will be a free acoustic concert at the Ranny Williams Centre in Kingston from 6:00 to 10:30 p.m., featuring Rootz Underground and many other local performers. A number of local businesses, including telecoms firm Columbus Communications (Flow) have come on board. “Our partnership for the Earth Hour concert enables us to demonstrate our commitment to action on climate change via initiatives to minimize our negative impact on the environment,” says Flow’s Corporate Communications Director Gail Abrahams.
A word on Rootz Underground: Earth Hour Caribbean movement has selected the band’s frontman Stephen Newland as “one of the Caribbean’s Earth Superheroes.” Earth Caribbean notes on its Facebook page: “As lead singer of the popular reggae band Rootz Underground Stephen and his band mates have always made an effort to promote an interest in agriculture amongst the younger generation through their music. In October 2012 he launched the Lasco Releaf Environmental Awareness Program (R.E.A.P.) which is a recycling, conservation and tree planting initiative in primary schools. R.E.A.P aims to get primary-level school children more actively involved in the environment around them. One practical way to combat climate change is to plant more trees in order to take excess carbon out of the atmosphere. Younger trees absorb carbon dioxide quickly while they are growing. Tree planting initiatives are therefore always welcomed in the fight against climate change. For his efforts to make young people more aware of their environment and using tree planting as a preventative measure against Climate Change we salute Stephen Newland, our Caribbean Earth Superhero!”
What can we do on an individual basis? Before, during and after Earth Hour 2014, let’s find out more about what we can do for our blue planet. Join an environmental action organization in your neighborhood (or start one). Support causes that can help our environment live and breathe – after all, we are the environment! Get some “green” practices going at home, in your workplace and in your community.
Use Your Power to…
connect with your customers
find new partnerships
support each other
and simply celebrate our beautiful, blue Earth!
You Have the Power: At the very least, turn your lights out for an hour tomorrow night. It’s a time for reflection.
For more information on Earth Hour 2014, go to: www.earthhour.org., “Like” Earth Hour and Earth Hour Caribbean on Facebook and follow on Twitter @earthhour and @EarthHourCARIB.
From Blue to Green…
A gentle reminder to join the inaugural Portland Bight Green Run on Sunday, April 27. It starts at 7:00 a.m. sharp at Vere Technical High School in Clarendon and ends in Pawsey Park, Lionel Town. The run is in support of the Caribbean Coastal Area Management Foundation’s (C-CAM) work in the Portland Bight Protected Area – which, despite the threat of a port to be built in the Goat Islands area, is celebrating 15 years as Jamaica’s largest Protected Area. To register and obtain more information, call: 289-8253 or email: firstname.lastname@example.org. Also you can find C-CAM on Facebook!